The Mytleford Tobacco Cooperative has today announced the launch of their fairtrade certified ‘Cigarrillo para Liberata’ brand cigerette. An initiative of the anarchist Victoria Tobacco Farmers faction of the cooperative. The cigarettes come in response to big tobacco’s (dominated by British American Tobacco) constant buying pressure that have finally pushed the farmers off the land. In a press release the anarchist farmers stated "we got the idea from our zapatista comrades and their café rebelde brand coffee, hopefully we too can continue labouring day and night". The co-op’s brand hopes to match the success of other fairtrade products in keeping people toiling at the land for the sake of tradition and a barely subsitance level of income (in the continuance of wage slavery). But with these farmers being far less photogenic than their fair trade colleagues in South American and Africa will these farmers be as successful? Only time will tell.
A copy of the advertisment can be found here
